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BLINDSINABOX is sold exclusively on the internet at the moment, and a box of six costs only $49.50. They are easy to fix by simply peeling off a strip and sticking to a window. Clips are used to control the opening and closing of the blinds.
Experience and expertise
Simeone had worked in PR many years ago and used her skills to obtain some fantastic press for the product. The blinds seemed to ”hit the spot“ and online sales were increasing on a daily basis. Feedback from customers was really encouraging. The trio realised that to grow the business, the company’s profile had to increase and a decision was made to try to get onto the BBC’s Dragons’ Den programme. If they secured investment, they could benefit from the expertise and contacts of whichever Dragon took an interest in BLINDSINABOX.
A good business opportunity
Nervous, but well-rehearsed, and with a sincere belief in their product, they hoped this would come over in their pitch. The Dragons can be hard and unkind, but certainly recognise a good business opportunity and they were delighted to gain investment from James Caan and Duncan Bannatyne.
The three partners thoroughly enjoy working with their new investors and their teams, and the business has already started to benefit greatly from their input.
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